You don’t want to be a “nobody”.
Come on, everyone wants to become a “somebody”. That’s why we have all those dreams and inspirations to achieve what we want in the future. But the real question is how you can become a “somebody” in your own field.
Come on, everyone wants to become a “somebody”. That’s why we have all those dreams and inspirations to achieve what we want in the future. But the real question is how you can become a “somebody” in your own field.
Now, I don’t know about you but if you want to become a top
influencer in social media, then these steps will lead you to the realization
of your dreams. Go, check them out.
1. Aim for the target.
Okay, you already have a goal – that’s good. The next thing
to do is keep your focus on that specific objective. Make sure that your activities
and plans are geared towards what you have in mind. And if you find yourself
straying away from your goals, it’s always practical to set aside some time to
re-evaluate your aim and think of ways to get back on track.
2. Extract knowledge
for intelligence.
So, you want to be a top influencer? Okay, start researching
all the things that you have to know when it comes to social media, online
marketing and all other forms of online communication.
Stay on top of the latest platform updates like new analytics tools, helpful
features and even algorithm changes (especially those Google updates that sound
like cute animals but actually not). These
things can significantly alter the way you will implement your plans.
And while we’re on the subject of researching, you might
want to stay on top of the latest trends, developments and news to earn
essential insights in your chosen niche.
3. Develop
credibility and authority.
How exactly are you going to do this? I can only think of
one thing, and we’ll call it content marketing. All you have to do is create a
blog in a site like WordPress and write high-quality content regularly. Try to
post two or three times a week.
I know it’s never easy, that is why you should think about creating
a content calendar first. Try to think of topics that might interest your
potential followers. In case you don’t have time to write all those content,
you can invite other influencers to contribute some articles to your blog. And
hey, don’t forget to share these things to your followers in social media.
4. Blast your writing
prowess.
Never underestimate the power of guest blogging. It’s a very practical
way of becoming visible online while establishing your credibility. Just reach
out to your fellow bloggers and ask them if you can write an article for them.
But before you send a request, you might want to check out
their guidelines first. And of course, once your piece is published, it’s worth
sharing it to your Facebook or Twitter audience. Remember, regular high-quality
and interesting postings means higher chance of success.
5. Charm your
potential followers.
No, it’s not only about liking and commenting back to a follower’s
status or tweet. It’s not also sharing what others have posted in their wall. What
I’m trying to say is that you need to engage your potential audience and
transform it into a connection.
For one, you can share your opinion on discussions and forum
debates. You can also attend online gatherings like a webinar connected to your
niche. Or, better yet, you can host online events like a question and answer
event on Goodreads. Try to think out of the box and you’ll enjoy the perks,
trust me.
6. Create your own
community.
Don’t be shy. Start
looking for new possible connections across all platforms. Use the
recommendation tools in Twitter and Facebook. You know, those suggestions on
who you should follow based on your profile’s details. You can also take
advantage of directories like “Find People on Plus”. Once you get in touch with
both influencers and target audience, you need to establish a good connection
with them. These people will help get you to the top.
Find your way out of publishing scam.
Look for self-publishing company that has morality.
7. Lend your ears to
your audience.
What do they like to read? Do they like a long article or
they prefer those articles that you can easily scan? When do they usually read
such articles? Well, these are the usual things that you should pay attention
if you want your campaign to work. I know, it sounds like hard work but nothing
comes easy when we talk about success, right?
Just start gathering some
data in order to determine topics, influencers, advocates, competitors and
other things related to your niche. If you want, you can also find tools that
can help simplify the process of collecting these facts.
8. Make it work with
a plan.
Don’t ever go to a war without a plan. Spontaneity is fun
and interesting but when it comes to becoming a top influencer in social media,
you need a plan. It doesn’t have to be very elaborate and it doesn’t need to be
expensive.
All you have to do is organize your activities and plot it
to a calendar. Make sure your schedules aren’t muddled in order to avoid
duplication of posts and other issues. And by the way, you can use publishing
tools for your convenience like Hootsuite.
9. Handle negativity
well.
The way to success has a lot of twists and turns. More so if
you're already on your way to the top. But you have to remember that you can’t
please everyone. So, you must allot some time to create a plan on how you can
handle negative reviews and comments on your effort.
You might even want to think about how you can counteract smear
campaigns and other issues that will overturn everything you have worked for. But
don’t worry, there are so many ways to dodge negativity, I know you can find
your way out.
10. Keep your feet on
the ground.
Fame and fortune can make the worst of a person. Thus, you
need to remember that even when you're already on the way to the top, you need
to stay humble. Didn’t expect this one, huh?
Look back to where you started. Don’t let the spotlight
dazzle your senses when making decisions. Remember that you won’t be where
become successful if not for the people who put you there. So, take the time to
give back some of your glory to ones who pushed you to the top. You know what,
even a simple “thank you” from time to time will work. Bonus point, it adds to
your likability too.
These things might seem like a lecture from your mom or
teacher. And I know you have read so many resources that say the same thing.
But how many of these points have you applied so far? Think about it.
Care to share what you think? Let us know about it. We’d
love to hear it.
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